If you have a relatively long sales cycle (+ 6 months), or if your primary lead sources are telemarketing, events or seminars, chances are you can benefit from lead nurturing, which can reasonably convert 20% of your long-term leads into sales-ready leads within 12 months.
The question is: Is this something you should do internally or is it better to outsource? The answer depends on your core expertise and the resources at your disposal, but in either case, we can help you with the following services:
eNewsletter
If you are new to lead nurturing, you may want to start small. While this is not the most elaborate lead nurturing campaign, setting up a monthly or quarterly newsletter is definitely a first step. Not only does it help you stay top-of-mind with viable prospects, it also expands relationships with existing customers, thus increasing their retention rate and lifetime value. We develop eNewsletters (content & HTML design) starting at $1,000/newsletter.
Contact us for details.
Case Studies / Customer Success Stories
While you need more than one case study to put a lead nurturing program in place, it is definitely one of the pieces you should have in your nurture marketing arsenal to educate leads about the benefits of using your product or requesting your services. As pointed out in The Case for Case Studies, we find that case studies work best when you map them to coincide with your clients’ buying cycle. We offer custom case study writing services starting at $1,800/case study.
Contact us for details.
Nine Touch Turnkey Lead Nurturing Program
When lead nurturing fails, it is usually due to a lack of commitment and discipline. With our turnkey multi-touch and multi-channel lead nurturing program, you can easily delegate the task of creating content and sending emails, letters, or dimensional mail packages every six to eight weeks. Prices vary on quantity and type of list.
Contact us for details.
Consulting Services
We bring you the insight you need to drive new or incremental revenue by solving the challenges of low-quality leads, sales opportunity leakage, and an unpredictable sales pipeline. We do this by stimulating new thinking, revealing overlooked opportunities and optimizing actual resources. More specifically, we can help you:
- Profile your ideal customer, and therefore your ideal prospect
- Define SMART marketing objectives based on revenue goals
- Articulate a compelling value proposition
- Define and refine your lead management processes
- Create actionable multi-channel and multi-touch lead generation and lead nurturing campaigns
- Track and measure results for continuous improvement
Consulting fees are determined on a project basis, which is the fairest approach as it requires working toward specific objectives with clearly established outcomes and timing, while evaluating the end value you can expect.
Contact us for details.
Coaching Services
As a natural extension of our marketing consulting services, we offer coaching services to ensure that the implementation of the recommended action plan remains on schedule and on budget.
Coaching services are also ideal if you are seeking the services of a seasoned marketing specialist on a part-time basis. In this case, the coach provides regular feedback on marketing materials and scheduled marketing activities through on-site or one-on-one phone meetings.
Coaching fees are determined on a per diem or retainer basis.
Next step?
Send us your request today and we will get back to you promptly. If you prefer, you can subscribe to our quarterly eNewsletter, which contains articles, marketing tips, a how-to section, book recommendations, etc.
