What is in your nurture marketing arsenal?
Our clients often ask us what type of content they should use to sustain the interest of early stage leads. We have put together a list of 14 nurture offers you need to consider.
Providing educational and meaningful content on a regular basis is probably the best way to keep prospects interested and move them along in the sales cycle. The question is which offer is compelling enough to motivate a response from your target audience? Consult the following checklist to determine which educational offer is more likely to help nurture leads progress through the basic information stage into more advanced sales stages.
- Customer success stories
- Whitepapers
- Analyst reports
- Best practices articles
- How-to guides
- Surveys and survey results
- Event or seminar invites (in person or online)
- Links to recorded webinars, podcasts or online demos
- Blog discussions
- Top 10 questions 10
- Tips sheet
- Vertical solution brochure
- Press releases (new product or service announcement)
- Book or eBook
