20 Content Ideas to Generate Leads

Our clients often ask us what type of content they should use to sustain the interest of early stage leads. We have put together a list of 20 nurture offers you need to consider.

It’s no secret, B2B marketers increasingly rely on content marketing to effectively generate and nurture leads. And since people use different channels to obtain information, it is often wise to repurpose existing content into different formats. The following checklist will help you identify which content type you may already have and which ones you should consider in the future.

  • Blog posts
  • Analyst reports
  • Surveys and survey results
  • Whitepapers
  • Evaluation guide
  • Best practices articles
  • How-to guides
  • Book or eBook
  • Online courses
  • Videos
  • Microsofites / landing pages
  • eNewsletter
  • FAQ or Tips & tricks
  • Calendar
  • Customer success stories
  • Webinar or in-person events
  • Links to recorded presentations
  • Podcasts
  • Vertical solution brochure
  • Press releases