To access any of the documents, simply click on the title of the item.
B2B marketing is a little like working in a high end restaurant. To succeed, you need:
- Individual talents, but a global approach
- Attention to details... to a point
- In depth knowledge of your ratios
How to Nurture Leads With White Papers
This article explores:
- Why white papers are still the most influential content type compared to other forms of collateral
- How to incorporate them in your lead nurturing program
- The pros and cons of developing your white papers internally vs. hiring a good copywriter
7 Signs That You Need Lead Nurturing
When should you implement a lead nurturing program? To find out, learn how to recognize:
- Warning signs
- Obvious indicators
- The next steps you should take for optimum results
How to align your lead nurturing emails for maximum results
Learn how to send different types of lead nurturing emails for each stage of the B2B buying cycle such as:
- Informational emails for prospects
- Educational emails for leads
- Personal text emails for qualified opportunities
5 Reasons why you still need an e-newsletter
Ditching your e-newsletter too quickly could be a real mistake. Before you do, consider:
- The real purpose of your e-newsletter
- What e-newsletters can achieve better than any other medium
- The complementarity of your different marketing initiatives
12-point checklist to integrate your e-newsletter into your b2b marketing mix
Get the most out of your e-newsletter with:
- Tips to better integrate your e-newsletter with social media networks
- Tools to increase the effectiveness of your e-newsletter
- Processes and workflows that nurture leads more efficiently
Generating leads with the right content strategy
Having a content strategy makes all the difference when you need to:
- Create the right kind of content
- Repurpose your existing content for multi-publishing
- Secure budget for content marketing
20 content ideas to generate leads
This checklist will help you:
- Conduct a content inventory and audit of what you already have
- Find new ideas for engaging content
- Decide what to outsource to nurture marketing content writers
Do lead nurturing best practices really exist?
Find out in this article:
- What constitutes best practice
- What the best practices in lead nurturing are
- The limits of implementing best practices
Select the right customer for your next success story
A very useful checklist to
- Pick the right client the first time
- Uncover the best stories
- Optimize the use of your case studies
Five ways to make the most of case studies
Find out how you can make the most of a customer’s success story:
- Use your customer stories to nurture your leads
- Determine where case studies fit in your prospects’ buying cycle
- Repurpose the same story in many different ways
10 dos and don’ts of lead nurturing
Avoid common mistakes such as:
- Not defining what is and what is not lead nurturing
- Setting unrealistic goals and budgets
- Giving up too soon
Getting a good list gives you a greater chance of success at generating good quality leads, but it is tricky. Find out:
- Which list is better suited for your needs
- Whether you need an intermediary or not
- The different sources for acquiring and building B2B lists
Five small changes for big benefits
Fresh ideas for those who do not know where to start:
- Build your trustworthiness with clients
- Plug leaky sales funnels
- Determine where to focus your B2B marketing efforts
This white paper addresses:
- How to make customer success stories work for you
- Best practices and pitfalls to avoid
- How to use them in actual and future B2B marketing campaigns
Four lead nurturing strategies to overcome a downturn
Start planting seeds today if you want to harvest later. Look for strategies that:
- Better align sales and marketing
- Offer relevant content to fight “no decision”
- Communicate what makes you unique
Are you ready for your next event?
The following checklist provides useful tips to organize and execute your next event, helping you:
- Determine your objectives
- Carefully prepare your invitations
- Effectively promote your event
The pitfalls of using seminars to generate leads
Find out in this article what makes the difference between a seminar that generates leads and one that doesn’t.
- Avoid 10 common mistakes
- Account for your differences and the needs and desire of your audience
- Follow a step-by-step approach
Nurture marketing: Top 5 myths
This article will help you clear up misguided notions about nurture marketing and clarify:
- If you are ready for lead nurturing
- The key benefits of nurturing leads
- The importance of the human touch component
Generating more leads or better leads? Find out how you can solve the dilemma by:
- Quickly identifying your long-term leads
- Keeping in touch with warm leads until they become ready to buy
- Boosting the effectiveness of your sales force
The three essential steps to planning lead generation activities
A simple guide for successful planning:
- Find out how many leads you really need
- How to grow your list
- How to schedule your marketing tactics
