Gardening hose

Newsletter

Our story

Who we are

Géraldine Roy and Jan Machalek co-founded bNurture in 2007 to help IT organizations create and communicate meaningful and relevant content to nurture viable prospects, as well as current and inactive customers, from inquiry to opportunity. With our systematic lead nurturing programs, our clients typically convert 20% of their nurture leads into sales-ready leads within 12 months.

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What we do

We offer turnkey lead nurturing programs and accompanying services to address the following challenges:

  • Not enough good sales-ready leads;
  • Poor ROI of lead generation activities;
  • Wasted time chasing cold leads;
  • Weak sales pipelines that strictly focus on the low hanging fruits;
  • Sales opportunity leakage.